THE IMPORTANCE OF INTELLECTUAL PROPERTY
Intellectual property has emerged as one of businesses’ highest priorities. Indeed, patents, trademarks, copyrights, and/or trade secrets may be vital to a business’s long-term earnings capacity. Patents, copyrights, and trade secrets allow a company to protect its investment in developing, for example, new or improved products, integrated systems, manufacturing methods, software and even methods of doing business. Trademarks allow a company to protect the good will associated with a product name, service name, or logo.